Alex is CEO and co-founder of Resi.co.uk, the online architectural platform which makes it faster, easier and cheaper to renovate, extend, or convert – helping UK homeowners discover the science of a happy home.
Alex was inspired to start the business with Jules Coleman after both experienced difficulties in their own construction projects. RESI uses technology alongside a dedicated customer service team to democratise access to architects, with project management that puts a homeowner in complete control of the entire process. It applies data and property visualisations to streamline the planning process – reducing the time needed to complete design and supporting local government decision making. RESI returns design’s focus back to people’s wants and needs; building houses around the ingredients that make people happy with their home (light, space, quality design).
Before Resi.co.uk, Alex set up Hassle.com in 2012, Europe’s largest domestic cleaning marketplace, again in partnership with Jules Coleman. The business experienced hyper-growth from the start and raised $6m from Venture firm Accel Partners (first backers of Facebook & Spotify) to scale across Europe. Hassle.com’s unique model broke new ground by allowing cleaners to bid for jobs and have a direct relationship with the customer - thereby cutting out third parties and enabling cleaners to earn more money, while working where and when best suited them.
As CEO of Hassle.com, Alex was responsible for taking the business from inception to over £8m in turnover in under 2 years. She also conceived and executed the expansion of Hassle.com from one city to seven, in four European countries. She brokered two M&A deals, with the latter resulting in the acquisition of Hassle.com for a reported £24m to a German company. Under Alex’s stewardship, Hassle.com expanded from its three original founders to over 70 people in four countries.
Alex is a non-executive director of Edited (2016-present), a fashion analytics software used by leading retailers in US & Europe including Inditex & Arcadia. She is also a Board Member London LEAP, chaired by the Mayor of London, which is responsible for £100m+ investment into London culture & communities. Alex has won a string of awards from ‘Entrepreneur of the Year’ 2015 FDM Everywoman in Tech Awards to being named as one of Debretts’ 500 2016 & 17 top influencers in the UK, Computer Weekly 50 influential women in Tech 2017. Alex was made an MBE for services to the Sharing Economy in 2016. She is a regular TV & radio commentator and co-presented BBC3 programme ‘Girls Can Code,’ part of its Thinking Digital season 2015.
Educated at the University of Nottingham and the University of Chicago, Alex started her career as a consultant for Accenture in the UK, where she focussed on the Retail and Energy sectors. She rose quickly through the ranks before her desire for a new challenge led her to take the leap into the world of entrepreneurship.